There is this massively annoying iPad advert running in the UK that asks the above question and then provides no answer whatsoever, listing instead what the iPad is like. That wasn’t the question! Anyway, I transcribed the “answer” below.

iPad is thin. iPad is beautiful. iPad goes anywhere and lasts all day. There’s no right way or wrong way. It’s amazingly powerful. It’s magical. You already know how to use it.

So in other words, iPad is a bicycle. Or a pencil.

Okay, okay. It goes on to say that it has over nine thousand apps and counting, websites, books, video, that it’s a revolution and it’s only just begun. So the only actual answer to “what is iPad” in the whole advert is “it’s a revolution”. Well **** me, I didn’t think people liked those very much. Is there a “first against the wall” app? I know who I’d nominate.